Measuring Customer Experience : How to Develop and Execute the Most Profitable Customer Experience Strategies

Klaus, Philipp

1st Edition 2015

Paperback (01 Jan 2015)

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Publisher's Synopsis

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.

About the Publisher

Palgrave Macmillan

From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.

Book information

ISBN:	9781349477340
Publisher:	Palgrave Macmillan UK
Imprint:	Palgrave Macmillan
Pub date:	01 Jan 2015
Edition:	1st Edition 2015
Language:	English
Number of pages:	166
Weight:	236g
Height:	141mm
Width:	216mm
Spine width:	14mm