Publisher's Synopsis
This revised and updated edition of 'Me 2.0' gives you all the tools you need to build your personal brand, maintain it, and leverage it into the career of your dreams. Whether you're thinking about a career change, currently looking for a job, or just hoping to get ahead at your current job, career and personal branding expert Dan Schawbel walks you through the often-confusing maze of social media tools. From networking sites like LinkedIn, Facebook, and Twitter to self-branding opportunities like blogs and video resumes, 'Me 2.0' is your indispensible and up-to-the-minute guide to commanding your brand and achieving your career goals.
