Masters of Advertising Copy (RLE Marketing) - Routledge Library Editions. Marketing

Frederick, J. George

Hardback (22 Aug 2014)

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Publisher's Synopsis

This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.

About the Publisher

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN:	9781138791145
Publisher:	Taylor & Francis
Imprint:	Routledge
Pub date:	22 Aug 2014
DEWEY:	659.132
DEWEY edition:	23
Language:	English
Number of pages:	398
Weight:	612g
Height:	234mm
Width:	156mm
Spine width:	28mm