Paperback (07 Mar 2016)
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The world of mass media, in which a few, prime national outlets controlled the messages we all see and hear, has largely vanished. Henricks and Shelton urge you to think less like a marketer and more like a media executive. Using real world examples and colourful anecdotes, they explain how to build a direct channel to your audience that you own.
| ISBN: | 9781626565807 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw Hill |
| Pub date: | 07 Mar 2016 |
| DEWEY: | 658.872 |
| DEWEY edition: | 23 |
| Language: | English |
| Weight: | 224g |
| Height: | 140mm |
| Width: | 220mm |
| Spine width: | 16mm |
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