Publisher's Synopsis
Mastering your image doesn't simply mean looking good but rather it means strategically and skillfully projecting a personal power that demands respect and yields optimal results! Successful people and companies have long known their success significantly hinges on the image they project to the public. So it is with you. This book provides an eight step process to creating a powerful and effective personal image or brand. It will help you: Clearly understand why your image is your brand and why it is so vital to your successExamine and enhance your self-concept, where your image and personal branding beginsLearn powerful verbal and non-verbal communication branding tipsBe confident in any business situation knowing what to do, how to do it, and when--being socially savvy.Bolster your competence, confidence and credibility as you move to the next level.
