Publisher's Synopsis
Now more than ever, corporations big and small face economic and market uncertainty created by inconsistent government economic and financial policy, unknown and unexpected competitors, rapid technological changes, and more. How do you plan for the future without knowing what the market environment will be or what changes government policies and regulation will cause? How do you craft a strategy to position yourself for a competition you know will emerge, but about which little is known or even knowable for some time? How do you prepare for the upheaval that technological changes - particularly new web business models - will cause among both markets and competitors? In the absence of vision and feedback, how do you lead? Mastering Uncertainty answers those questions and more, preparing you for the task ahead, facing the uncertainty and learning how to master it.
