Publisher's Synopsis
Pay-Per-Click (PPC) advertising is an online marketing strategy where advertisers pay a fee each
time one of their ads is clicked. It's a model that allows you to bid for ad placement on platforms
like search engines, websites, and social media, paying only when a potential customer interacts
with your ad by clicking on it. Essentially, you're buying visits to your website, rather than trying to
earn them organically through search engine optimization (SEO).
PPC campaigns can take many forms, including search ads, display ads, video ads, and social media
ads, depending on the platform you choose. The most commonly used PPC platform is Google Ads,
where advertisers bid on keywords to have their ads shown on Google's search engine results page
(SERP) and across Google's vast display network. But PPC ads can also be placed on other
platforms such as Bing Ads, Facebook Ads, Instagram, LinkedIn, and even Amazon, each with
unique targeting and ad features.
