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Mastering Guerrilla Marketing

Mastering Guerrilla Marketing 100 Profit-Producing Insights You Can Take to the Bank

Paperback (30 Sep 1999)

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    Publisher's Synopsis

    "No one knows how to use the weapons of the trade better than industry expert Jay Levinson," said Entrepreneur magazine. And this is "the book of a lifetime" from the man whose take-no-prisoners approach has revolutionized small-business marketing strategies. Culled from years of experience, it is the reference for small-business owners, managers, and home-based business folk alike.

    Book information

    ISBN: 9780395908754
    Publisher: Houghton Mifflin Harcourt
    Imprint: Mariner Books
    Pub date:
    DEWEY: 658.8
    DEWEY edition: 21
    Language: English
    Number of pages: 251
    Weight: 335g
    Height: 229mm
    Width: 159mm
    Spine width: 18mm

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