Publisher's Synopsis
The REAL Psychology of Persuasion Sourcebook! Everyone needs to read this encyclopedia of persuasion. It gives you the combined wisdom of a panel of sales professionals and psychological consultants. It is written from a sales perspective, but applies to all of life. This book explains each persuasion skill in a small fraction of the time most training programs require. There is no wearisome padding or long-winded story-telling, only practical information. The examples are refreshingly real-world. The author is an enthusiastic and successful life insurance salesman, sharing his experiences and hard-earned lessons.
