Publisher's Synopsis
Do you want to improve the communication of your company? Do you want to generate a feeling of belonging between company and public? This book gives you 11 keys to get it. Keys that go from the importance of internal communication to how to solve a crisis with real examples, through how to master a Networking and ending with a series of rules within digital communication. Without a doubt, today the role of communication in the company it is vital to ensure survival in the corporate world in which we live. I have always considered communication as the most powerful weapon, capable of building or destroying depending on the use of it. This book is going to give you guidelines for using that weapon I was talking about so that you can build a feeling of belonging among your different audiences. Likewise, I will teach you how communication can destroy you and your company due to mismanagement. The book serves both operating companies and new projects that are beginning to see the light. Build your road to success with communication as one of the most important materials to achieve your goals.
