Mass Communication Theory Foundations, Ferment, and Future - Wadsworth Series in Mass Communication and Journalism

Stanley J Baran, Dennis K Davis

4th Edition

Paperback (24 Mar 2005)

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New: Paperback (28 Jun 2023) - Eighth edition ~~RRP $132.99~~ $118.08; Looseleaf In Binder (15 Jan 2020) - Eighth edition ~~RRP $80.44~~ $57.60

Publisher's Synopsis

This textbook offers an introduction to the historical development of mass communication theory, providing balanced coverage of both social/behavioral and cultural/critical approaches. The authors systematically explain the differences that exist between researchers who use the different theories and consider the possibilities for collaboration. It

Book information

ISBN:	9780534637972
Publisher:	Thomson/Wadsworth
Imprint:	Thomson/Wadsworth
Pub date:	24 Mar 2005
Edition:	4th Edition
DEWEY:	302.2301
DEWEY edition:	22
Language:	English
Number of pages:	412
Weight:	649g
Height:	236mm
Width:	193mm
Spine width:	16mm