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Mass Communication Theory

Mass Communication Theory Foundations, Ferment, and Future - Wadsworth Series in Mass Communication and Journalism

6th Edition, International Edition

Paperback (09 Apr 2011)

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Publisher's Synopsis

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, International Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course.

Book information

ISBN: 9780495902904
Publisher: Cengage Learning
Imprint: Wadsworth
Pub date:
Edition: 6th Edition, International Edition
DEWEY: 302.2301
DEWEY edition: 22
Language: English
Number of pages: 456
Weight: 722g
Height: 235mm
Width: 188mm
Spine width: 14mm