Publisher's Synopsis
Mass communication is an immense and prestigious industry of today. Mass communication industry has undergone a complete transformation in the recent years. It has made an outstanding success in the last ten years. Mass communication industry over the years has undergone a complete transformation in recent years. It has made an outstanding success in the last ten years. Earlier, media was not so influential and powerful and job opportunities were also lesser as compared to today. The emergence of radio, film, and television allowed anyone to present their view to large groups with more ease, which led to the studies of subjects like advertising, journalism, audio/video production and more. While these platforms allowed messages to be relayed, it gave the audience a very limited scope to participate and present their views on same subject. Even the amount of information one could gain was restricted to the choice of what was given to him. Information sharing was still largely a one-way communication making it difficult to analyze the effectiveness of the message relayed. All this changed when the information age garnered pace and gave the world the internet or as we know it the World Wide Web. Mass Communication Theories: Explaining Origins, Processes and Effects presents a comprehensive collection of original studies that focus on all aspects of current and classic theories and practices relating to media and mass communication. This volume bridges a review of theory to the contemporary work of media professionals. This volume is designed to take account of recent theory and research that helps students and practitioners develop a better understanding of media theory so they can play a role in the media industry's future.
