Publisher's Synopsis
Mass communication is the study of how people and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate newspaper, magazine, and book publishing, as well as radio, television and film, even via internet as these mediums are used for disseminating information, news and advertising. The text Mass Communication Law and Ethics focuses on new legal cases and emerging issues in mass communication law and ethics. First chapter discusses about economics forged by mass communication and scarcities. Second chapter offers a brief overview of both the origins of the concept of mass and its subsequent refinement by French, German, and American sociologists into the mid-1930s. Third chapter aims to assess the impact and influences of mass media as one of the key factors that shapes society, its culture, and values by investigating the growth of the media. Fourth chapter focuses on reconfiguration and empirical study on the evaluation system of Wechat communication effect of sci-tech periodicals. Fifth chapter deals with the normativity and the problem of look in the emergence of citizen journalism. Sixth chapter examines immediate recall and long-term retention for a local television newscast. Seventh chapter presents strategies used by the two major political parties, Barisan Nasional (BN) and Pakatan Rakyat (PR) in Malaysia to achieve their electoral goals. Ethnomethodological perspective on the conflict between magistrates and journalists in Cameroon has been focused in eighth chapter. Quantitative analysis on the science citation index social (SSCI) theses from 2005 to 2014 has been used in ninth chapter. Tenth chapter analyzes the social merchandising, an approach given to international human trafficking in entertainment venues of television, especially, from the telenovela Salve Jorge. Eleventh chapter explores the effectiveness of distracted driving public service announcement (PSA). Twelfth chapter compares the hierarchical value maps (HVMs) for portal sites, smart phones, and social network services (SNSs) according to means-end chain theory. Thirteenth chapter focuses on issues highlighted in national and international drug reports such as drug addiction, drug related crime, spread of HIV among addicts, drug-induced deaths, drug problem in schools etc. Fourteenth chapter aims at examining the relationship amongst democracy, citizenship and local press using the local media Boulder, a city in Colorado State of the USA, as a case study. Last chapter establishes a comprehensive behavior model of video-sharing websites, which is helpful both for online media research and business practice.
