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Marketing to the 90s Generation : Global Data on Society, Consumption, and Identity

Marketing to the 90s Generation : Global Data on Society, Consumption, and Identity

1st Edition 2014

Paperback (19 Dec 2015)

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Publisher's Synopsis

Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.

About the Publisher

Palgrave Macmillan

From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.

Book information

ISBN: 9781349495603
Publisher: Palgrave Macmillan US
Imprint: Palgrave Macmillan
Pub date:
Edition: 1st Edition 2014
Language: English
Number of pages: 185
Weight: 270g
Height: 216mm
Width: 140mm
Spine width: 11mm