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Marketing to Millennial Moms in a Post-Pandemic World: 220 Facts Marketers Need to Know to Build Brands and Drive Sales

Marketing to Millennial Moms in a Post-Pandemic World: 220 Facts Marketers Need to Know to Build Brands and Drive Sales

Paperback (01 Sep 2015)

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Publisher's Synopsis

How are Millennial Moms - the largest cohort in U.S. history - different from other generations? How can you effectively engage with them on their unique terms, and tap into their annual combined spending power of $750 billion? Earning their business is a snap, tap, or click away thanks to this concise, user-friendly compendium of insights and recommendations by Maria Bailey, internationally known marketing expert.

Book information

ISBN: 9781939288912
Publisher: Wyatt-MacKenzie Publishing
Imprint: Wyatt-MacKenzie Publishing
Pub date:
Language: English
Number of pages: 232
Weight: 402g
Height: 152mm
Width: 227mm
Spine width: 21mm