Paperback (15 Apr 2005)
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The authors detail the unique strategic & operational marketing issues faced by Olympic sport organisations & their stakeholders, including case studies taken from different European countries.
| ISBN: | 9780736059305 |
| Publisher: | Human Kinetics |
| Imprint: | Human Kinetics |
| Pub date: | 15 Apr 2005 |
| DEWEY: | 338.4379648 |
| DEWEY edition: | 22 |
| Number of pages: | 136 |
| Weight: | 417g |
| Height: | 279mm |
| Width: | 216mm |
| Spine width: | 10mm |
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