2nd Edition
Paperback (06 Mar 2001)
Not available for sale
Out of stock
While a week may be a long time in politics, two years is an eternity in today's e-Business age. Since the first edition of this book was published in 1997 the growth of e-Business has been phenomenal and has impacted on all aspects of marketing. Time is now measured at net speed where time to market is calculated in days and weeks rather than months or years. This new edition has been written to reflect these changes.
| ISBN: | 9780273641957 |
| Publisher: | Pearson Education |
| Imprint: | Financial Times Press |
| Pub date: | 06 Mar 2001 |
| Edition: | 2nd Edition |
| DEWEY: | 658.8002854678 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 216 |
| Weight: | 434g |
| Height: | 246mm |
| Width: | 191mm |
| Spine width: | 14mm |
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