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Marketing in and for a Sustainable Society

Marketing in and for a Sustainable Society - Review of Marketing Research

Hardback (05 Jul 2016)

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Publisher's Synopsis

This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing.

Book information

ISBN: 9781786352828
Publisher: Emerald Group Publishing Limited
Imprint: Emerald Publishing
Pub date:
DEWEY: 658.802
DEWEY edition: 23
Language: English
Number of pages: 248
Weight: 490g
Height: 163mm
Width: 238mm
Spine width: 19mm