2nd Edition
Paperback (15 Aug 1994)
Not available for sale
Out of stock
Exploring the principles of marketing as they are applied to the travel and tourism industry, this revised text includes new chapters on campaign planning and performance evaluation. Case studies illustrate the book, drawn from recent practices in countries including the USA, Canada and Australia.
| ISBN: | 9780750609739 |
| Publisher: | Butterworth-Heineman |
| Imprint: | Butterworth-Heineman |
| Pub date: | 15 Aug 1994 |
| Edition: | 2nd Edition |
| DEWEY: | 338.47910688 |
| DEWEY edition: | 20 |
| Number of pages: | 393 |
| Weight: | 800g |
| Height: | 246mm |
| Width: | 189mm |
| Spine width: | 25mm |
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