Publisher's Synopsis
An introduction to putting the theories of marketing into practice. This text is aimed at students studying for BTEC exams, HND, the Association of Business Executives, the Institute of Commercial Management, Lcc, Scotvec, Cam Foundation, RSA and the Institute of Marketing. The text includes exam tips, self assessment tests, past exam questions and specimen answers to selected questions. The reader is introduced to a variety of marketing topics including research, advertizing, public relations, sales promotions, market forecasting and international marketing.;An ELBS/LPBB edition is available.
