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Marketing in Practice

Marketing in Practice For Exams in December 2007 and June 2008 - CIM Study Text.

6th Edition

Paperback (01 Jan 2007)

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Publisher's Synopsis

This is one in a series of study guides to prepare candidates for the CIM (Chartered Institute of Marketing) exams and assignments. Key features include focused syllabus coverage, exam tips, real-life examples, question banks and quizzes with suggested answers.

Book information

ISBN: 9780751741704
Publisher: BPP Learning Media
Imprint: BPP Learning Media
Pub date:
Edition: 6th Edition
DEWEY: 658.8
DEWEY edition: 22
Number of pages: 362
Weight: 1000g