Marketing in Hospitality and Tourism A Consumer Focus - Hotel & Catering

Richard (Associate Head of Department of Service Industries Teare, Josef A Mazanec, Simon (President, SERVICE Associates, USA) Crawford-Welch, Stephen (Head of Hospitality Management, Department of Service Calver

Paperback (27 Oct 1994)

Not available for sale

Out of stock

Publisher's Synopsis

The book is divided into four parts. Part One focuses on consumer decision-making and the implications for service delivery and quality in hotels and restaurants. The second section deals with predicting consumer behaviour and segmenting travel markets, and the third part covers the role of consumer research in new-product development. The last part looks at the development of marketing communication strategies to reinforce and change consumer attitudes to leisure markets.

Book information

ISBN:	9780304328253
Publisher:	Thomson Learning
Imprint:	Thomson Learning
Pub date:	27 Oct 1994
DEWEY:	338.479100688
Language:	English
Number of pages:	256
Weight:	544g
Height:	248mm
Width:	171mm
Spine width:	13mm