Marketing in Developing Countries (RLE Marketing) - Routledge Library Editions. Marketing

Kindra, G. S.

Hardback (22 Aug 2014)

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Publisher's Synopsis

The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.

About the Publisher

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN:	9781138792531
Publisher:	Taylor & Francis
Imprint:	Routledge
Pub date:	22 Aug 2014
DEWEY:	658.80091724
DEWEY edition:	23
Language:	English
Number of pages:	276
Weight:	521g
Height:	234mm
Width:	156mm
Spine width:	20mm