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Marketing for Dummies

Marketing for Dummies

2nd Edition, UK Edition

Paperback (22 May 2009)

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Publisher's Synopsis

Marketing is one of the most important aspects in business, but it's also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This straightforward guide leads you through every aspect of marketing.

Book information

ISBN: 9780470741795
Publisher: Wiley
Imprint: John Wiley & Sons, Inc.
Pub date:
Edition: 2nd Edition, UK Edition
DEWEY: 658.8
DEWEY edition: 22
Language: English
Number of pages: 402
Weight: 776g
Height: 242mm
Width: 189mm
Spine width: 23mm