Internat 2nd Edition
Paperback (05 Apr 1989)
Not available for sale
Out of stock
This edition of the established student text contains a new chapter on the marketing of services, and revised chapters on organizational buying behaviour, pricing and market management. It also discusses the business strategy implications of various marketing activities.
| ISBN: | 9780471503262 |
| Publisher: | John Wiley and Sons (WIE) |
| Imprint: | John Wiley and Sons (WIE) |
| Pub date: | 05 Apr 1989 |
| Edition: | Internat 2nd Edition |
| Language: | English |
| Number of pages: | 720 |
| Weight: | 1361g |
| Height: | 53mm |
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