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Marketing by Menu

Marketing by Menu

3rd Edition

Hardback (12 Feb 1999)

Not available for sale

Out of stock

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Publisher's Synopsis

For a restaurant or other foodservice operation, the menu is a key marketing tool. This book provides foodservice professionals or prospective foodservice managers with an understanding of the importance of a well developed menu programme.

Book information

ISBN: 9780471253303
Publisher: John Wiley
Imprint: John Wiley & Sons, Inc.
Pub date:
Edition: 3rd Edition
DEWEY: 642.5
DEWEY edition: 21
Language: English
Number of pages: 257
Weight: 974g
Height: 284mm
Width: 221mm
Spine width: 24mm