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Marketing

Marketing A Multiple-Choice Study Guide

Paperback (09 Feb 1995)

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Publisher's Synopsis

Multiple choice questions are used increasingly on a wide range of courses, by students as a revision aid and by lecturers as a supplementary test bank to the recommended text. This new series of self-testing, multiple choice questions is conveniently arranged under the principal marketing subject headings and graded in order of difficulty. Complete with answers and an introduction on the best use of the book it should be valuable to students in their preparations for an increasing number of examinations, which make use of multiple choice questions.

Book information

ISBN: 9780273602804
Publisher: Pitman
Imprint: Pitman
Pub date:
DEWEY: 658.8
DEWEY edition: 20
Language: English
Number of pages: 166
Weight: 362g
Height: 254mm
Width: 196mm
Spine width: 12mm