2nd Edition
Paperback (21 Apr 1996)
Not available for sale
Out of stock
Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up–to–date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.
| ISBN: | 9780631201069 |
| Publisher: | Wiley Blackwell |
| Imprint: | Wiley Blackwell |
| Pub date: | 21 Apr 1996 |
| Edition: | 2nd Edition |
| Language: | English |
| Number of pages: | 1000 |
| Weight: | 666g |
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