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Marketing and the Library

Marketing and the Library

Hardback (01 Jan 1984)

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Publisher's Synopsis

The latest methods for more effective information dissemination are explored in this challenging volume. Discover how new technological installations and information centers allow for identifying specific groups more precisely and learn to develop successful programs for specific target areas.

About the Publisher

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN: 9780866563079
Publisher: Taylor & Francis
Imprint: Routledge
Pub date:
DEWEY: 021.7
DEWEY edition: 19
Language: English
Number of pages: 80
Weight: 317g
Height: 241mm
Width: 158mm
Spine width: 12mm