Paperback (01 Dec 2006)
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Out of stock
Deals with the concept of service, service characteristics, service expectations, the service product, service location, pricing for services, service demand and supply, service quality, physical evidence internal versus external, service performance and deliverance, and promoting services.
| ISBN: | 9788121924306 |
| Publisher: | S Chand & Co Ltd |
| Imprint: | S. Chand & Co. |
| Pub date: | 01 Dec 2006 |
| Language: | English |
| Number of pages: | 430 |
| Weight: | -1g |
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