Hardback (28 Feb 1997)
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Out of stock
This text looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design on the organization, new product strategies and the effectiveness of the marketing/design relationship.
| ISBN: | 9780415120081 |
| Publisher: | Routledge,an imprint of Taylor & Francis Books Ltd |
| Imprint: | Routledge,an imprint of Taylor & Francis Books Ltd |
| Pub date: | 28 Feb 1997 |
| DEWEY: | 658.5752 |
| Language: | English |
| Number of pages: | 256 |
| Weight: | -1g |
| Height: | 234mm |
| Width: | 156mm |
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