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Marketing and Consumer Behavior in East and South-East Asia

Marketing and Consumer Behavior in East and South-East Asia

Paperback (31 Dec 1998)

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Publisher's Synopsis

This text provides a direct and up-to-date description of the late-1990s situation and trends in Asia. In essence the chapters present a mini-textbook on the environmental consumer behaviour and, marketing situation in each country in Asia.

Book information

ISBN: 9780074704806
Publisher: McGraw-Hill
Imprint: McGraw-Hill
Pub date:
DEWEY: 381.095
DEWEY edition: 21
Number of pages: 747
Weight: 1320g
Height: 230mm
Width: 177mm
Spine width: 38mm