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Marketing Your Consulting and Professional Services

Marketing Your Consulting and Professional Services

Hardback (17 Apr 1985)

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Publisher's Synopsis

This is a step-by-step guide to marketing consulting and professional services. It focuses on the "client-centered" approach in which consultants target the smallest number of clients and markets in order to produce the largest amount of profitable revenue. This plan represents proven results during the past 14 years in such fields as engineering, accounting, architecture, law, advertising, medicine, consulting and public relations.

Book information

ISBN: 9780471818274
Publisher: Wiley
Imprint: John Wiley & Sons, Inc.
Pub date:
DEWEY: 338.47658460973
DEWEY edition: 19
Language: English
Number of pages: 219
Weight: 482g
Height: 230mm
Width: 150mm