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Marketing Strategy for Effective Fundraising

Marketing Strategy for Effective Fundraising - The Fundraising Series

Paperback (23 Apr 2003)

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    Publisher's Synopsis

    Aimed at practitioners and students in the area of charity management and public relations, this title explores various topics including the relationship between charities and marketing, marketing strategy, the charity as a brand, marketing communications, and reaching the right audiences.

    Book information

    ISBN: 9781903991381
    Publisher: Directory of Social Change
    Imprint: Directory of Social Change
    Pub date:
    DEWEY: 361.70688
    DEWEY edition: 21
    Number of pages: 168
    Weight: 268g
    Height: 234mm
    Width: 152mm
    Spine width: 10mm

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