3rd Edition
Paperback (29 Oct 2003)
Not available for sale
Out of stock
Related subjects covered in this volume include: strategic marketing planning; competitive market analysis; customer and competitor analysis; competitive positioning strategies; and marketing strategies for the twenty-first century.
| ISBN: | 9780273655169 |
| Publisher: | Pearson Education |
| Imprint: | Financial Times/Prentice Hall |
| Pub date: | 29 Oct 2003 |
| Edition: | 3rd Edition |
| DEWEY: | 658.802 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 622 |
| Weight: | 1058g |
| Height: | 234mm |
| Width: | 172mm |
| Spine width: | 32mm |
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