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Marketing Strategy & Organization

Marketing Strategy & Organization Building Sustainable Business

4th Edition

Paperback (16 Apr 2012)

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Publisher's Synopsis

Provides a way of thinking and a method with which organisations truly can enhance their competitive strength, and make it sustainable. New, updated edition.

About the Publisher

Lannoo

The Lannoo Publishing Group wants to be a leading, creative and flexible knowledge enterprise pursuing both cultural and economic value. This pursuit for cultural surplus value is rooted in the mindset of the founder of Lannoo Publishing and his interest for cultural life. Our enterprise has always been loyal to this vision and has thus acquired its unique profile in the market. The economic surplus value is necessary for serving the needs of our clients, employees, share holders and the community which we are part of, in an enduring way.

Book information

ISBN: 9789020998573
Publisher: Lannoo Publishers
Imprint: Lannoo
Pub date:
Edition: 4th Edition
DEWEY: 658.8
DEWEY edition: 23
Number of pages: 302
Weight: 632g
Height: 239mm
Width: 171mm
Spine width: 19mm