Marketing Strategies in the Digital Era

The book 'Digital Marketing Strategies for Artisans of Ecological Jewelry' addresses the relationship between marketing strategies and increased sales in microenterprises in native communities of Rio Negro. With a quantitative approach and a non-experimental design, the research focuses on strategies applied at a descriptive level, with a correlational character and a cross-sectional temporal scope. The study is based on a non-probabilistic census sample of 23 artisans, using personal surveys and questionnaires as instruments. The results reveal a moderate limitation of 0.538, with 11% of artisans employing strategies favorably, 57% moderately favorably, and 32% unfavorably.This book offers insights into how digital marketing strategies impact artisans, enabling them to adapt to changes in the market. commercial.