Book (01 Jan 2025)
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Out of stock
"The book aims to present the state of semiotic research in marketing, advertising, and consumption, while also providing direction for future research. It will focus on how social change is reflected in the consumption system, aiming to describe the reciprocal exchange between objects of study and. methods of analysis"-- Provided by publisher.
| ISBN: | 9798369380260 |
| Publisher: | IGI Global Scientific Publishing |
| Imprint: | IGI Global Scientific Publishing |
| Pub date: | 01 Jan 2025 |
| DEWEY: | 658.83 |
| DEWEY edition: | 23/eng/20250117 |
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