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Marketing Scales Handbook Vol. 2

Marketing Scales Handbook Vol. 2 A Compilation of Multi-Item Measures

Paperback (18 Oct 2006)

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Book information

ISBN: 9780877572619
Publisher: American Marketing Association
Imprint: American Marketing Association
Pub date:
DEWEY: 658.83028
DEWEY edition: 22
Number of pages: 1045
Weight: 1544g
Height: 254mm
Width: 196mm
Spine width: 38mm