Internat2re
Paperback (01 Dec 1993)
Not available for sale
Out of stock
This text brings together the theory and practice of marketing research through the continuous use of numerous examples and applications taken from actual companies. Several practical topics are also included such as use of libraries as an information system and methods of data collection. Third revised edition.
| ISBN: | 9780071141550 |
| Publisher: | McGraw-Hill Education (ISE Editions) |
| Imprint: | McGraw-Hill Education (ISE Editions) |
| Pub date: | 01 Dec 1993 |
| Edition: | Internat2re |
| DEWEY: | 658.83 |
| Number of pages: | 848 |
| Weight: | 1290g |
| Height: | 230mm |
| Width: | 192mm |
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