Paperback (30 Jul 2007)
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Out of stock
The title provides sound insight into conducting marketing research. It is based on a simulated research study, applicable to both consumer and business research and it follows a typical South African and learn-by-example approach.
| ISBN: | 9781868883288 |
| Publisher: | UNISA Press |
| Imprint: | UNISA Press |
| Pub date: | 30 Jul 2007 |
| Language: | English |
| Weight: | -1g |
| Height: | 229mm |
| Width: | 152mm |
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