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Marketing Research in Ireland

Marketing Research in Ireland Theory and Practice

3rd Edition

Paperback (08 May 2007)

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Publisher's Synopsis

Over twenty new, extensive case studies, with teaching notes, capturing contemporary issues and topics

Extended coverage of secondary sources of data, online research, and qualitative data analysis

Refreshed examples, facts and figures representing both Irish and international best practices

Exercises, assignments, diagrams and illustrations to facilitate active student learning

Suitable for students on undergraduate, postgraduate and professional courses

Updated support material for lecturers including PowerPoint slides, and case study teaching notes, will be available at www.gillmacmillan.ie/lecturers

Book information

ISBN: 9780717142002
Publisher: Gill
Imprint: Gill Education
Pub date:
Edition: 3rd Edition
DEWEY: 658.839417
DEWEY edition: 22
Language: English
Number of pages: 585
Weight: 1042g
Height: 243mm
Width: 175mm
Spine width: 37mm