2nd Edition
Paperback (30 Apr 2003)
Not available for sale
Out of stock
Offers Irish material with all new case studies, examples, facts and figures A unique Irish third-level Marketing Research textbook with a strong theoretical, applied and managerial orientation Exercises, assignments, diagrams and illustrations facilitate active student learning Suitable for students on undergraduate, postgraduate and professional courses.
| ISBN: | 9780717134892 |
| Publisher: | Gill & Macmillan |
| Imprint: | Gill & Macmillan |
| Pub date: | 30 Apr 2003 |
| Edition: | 2nd Edition |
| Language: | English |
| Number of pages: | 557 |
| Weight: | -1g |
| Height: | 244mm |
| Width: | 176mm |
| Spine width: | 29mm |
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