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Marketing Research in Ireland

Marketing Research in Ireland Theory and Practice

Book (31 Aug 1999)

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Publisher's Synopsis

Written for Irish students on undergraduate, postgraduate and professional courses Integrates theory with practical Irish examples and Irish case studies Exercises, assignments, diagrams and illustrations facilitate active student learning Develops essential business skills through individual and team work.

Book information

ISBN: 9780717126675
Publisher: Gill & Macmillan
Imprint: Gill & Macmillan
Pub date:
DEWEY: 658.839417
DEWEY edition: 21
Language: English
Number of pages: 471
Weight: -1g
Height: 240mm