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Marketing Research

Marketing Research

2nd Edition

Paperback (09 Mar 1998)

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Publisher's Synopsis

Mainstream, undergraduate text for Marketing Research course with special applications to SPSS for Windows.

Book information

ISBN: 9780138966065
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: 2nd Edition
DEWEY: 658.83
DEWEY edition: 21
Language: English
Number of pages: 688
Weight: 1445g
Height: 280mm
Width: 210mm
Spine width: 29mm