4th Edition update with SPSS 120
Paperback (18 Oct 2004)
Not available for sale
Out of stock
For the introductory marketing research course.
The best-selling undergraduate level marketing research textbook has been upgraded! Every copy of this Update Edition includes SPSS® Student Edition 12.0, whereas most other books offer only version 11.0. The authors also updated the full-color, annotated SPSS screen captures and key-strokes that appear in the text (Chapter 20).
| ISBN: | 9780131643963 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 18 Oct 2004 |
| Edition: | 4th Edition update with SPSS 120 |
| DEWEY: | 658.83 |
| DEWEY edition: | 22 |
| Number of pages: | 642 |
| Weight: | 1426g |
| Height: | 263mm |
| Width: | 210mm |
| Spine width: | 28mm |
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