Hardback (21 Feb 1995)
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This text embodies a process approach and introduces students to an 11-step marketing research process. It stresses the contemporary practice of marketing research by highlighting areas such as technological change and global implications, and integrates SPSS for Windows Student Version.
| ISBN: | 9780131498655 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 21 Feb 1995 |
| DEWEY: | 658.83 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 622 |
| Weight: | 1392g |
| Height: | 260mm |
| Width: | 210mm |
| Spine width: | 25mm |
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