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Marketing Research

Marketing Research

5th Edition

Hardback (28 Dec 2005)

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Publisher's Synopsis

For the undergraduate Marketing Research course.

Marketing Research is the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner.

Book information

ISBN: 9780131477322
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: 5th Edition
DEWEY: 658.83
DEWEY edition: 22
Number of pages: 665
Weight: 1456g
Height: 254mm
Width: 203mm
Spine width: 72mm