Marketing Research and Modeling Progress and Prospects : A Tribute to Paul E. Green - International Series in Quantitative Marketing

Yoram Wind, Paul E. Green

2004

Paperback (18 Mar 2005)

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Publisher's Synopsis

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

Book information

ISBN:	9780387243085
Publisher:	Springer US
Imprint:	Springer
Pub date:	18 Mar 2005
Edition:	2004
DEWEY:	658.83015118
DEWEY edition:	22
Language:	English
Number of pages:	346
Weight:	1130g
Height:	234mm
Width:	156mm
Spine width:	19mm